Target is Introducing New Plus-Size Collection from Lily Pulitzer

Target has become known for their designer collaborations but their upcoming one with Lily Pulitzer, hitting stores and online on April 19th, is one that everyone has their eyes on. This will be Target‘s first designer collaboration that will include plus sizes.

Lily Pulitzer lookbook

They recently launched their AVA & VIV plus size line, which has received so-so reviews. However, with the enlistment of three top plus size fashion bloggers as consultants, Target is still determined to forge forward and win their plus size customers back. It is evident that Target is listening and that’s apparent with the upcoming induction of plus sizes in the Lily Pulitzer collection.

According to Plus-Size Magazine, they have to admit that they’re highly anticipating the Lily Pulitzer collection. The brand put American resort wear on the map as fun, stylish and chic. Her signature prints are loved by many. And Target is able to bring it to the masses at affordable prices.

One thought on “Target is Introducing New Plus-Size Collection from Lily Pulitzer

  1. One more reason to shop Target. I have had good success with plus size dresses, skirts and even shoes with Target in the past. I mentioned that they would be carrying Lily Pulitzer plus sizes to my wife and she said that it may be a bit above my CD budget.
    Pat

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