Posh new fashion line by Victoria Beckham
Victoria Beckham is working on a clothing line for Target that will feature a range of styles in sizes that go to 24. Her current clothing line only goes through size 14, so this will be a change from what Beckham typically produces.
“I want to design for women no matter their budget, age, or size. I want to empower women and girls, and make them feel like the best versions of themselves. The fact that I can offer plus size is really exciting, it’s a first for me, and it’s something important that I’m proud of,” Beckham told Refinery29.
The line for Target will have styles ranging from $6 to $70 and will feature a collection with over 200 pieces. The collection has fashion for women and children, which marks the first time Beckham has designed for kids.
Spice Up Your Wardrobe
As if this all weren’t cool enough, a sneak peak of the line was released with a Target ad featuring one of the Spice Girls most famous hits, “Spice Up Your Life.” Beckham shared the advertisement on her Instagram as well as photo ads for pieces from the collection.
“The Spice Girls were so much about girl power and fun, and there’s an energy that the song brings to the ad; you can’t help but smile and dance,” Beckham continued telling Refinery29.
Much like Beckham’s own personal style, the collection appears chic and sleek with many options in neutral colors. However, she does spice up the looks with pop of colors and floral patterns.
And Target is getting a makeover
The red and white retailer recently announced a new giant leap forward, away from drab, toward fab. According to Target, they’re planning “the company’s most ambitious store re-design to date.” And judging by the concept drawings, it’s going to be awesome.
Revolutionizing the retail game
“Expect lots of flexibility, open sight lines and discovery moments throughout the store,” says Cornell. Target is on its way to being a corporate giant in local hangout place-clothing. In terms of design, it looks like Nordstrom and Ulta and Whole Foods all squeezed onto that little red and white target.The first store to feature the design will open in Richmond, Texas, a suburb of Houston.