Mar 30

How To Choose and Apply the Right Foundation Color

right color of foundationFoundation makes a massive difference in your overall makeup as it enhances your complexion and gives a natural looking finish to your makeup. In fact, foundation is considered as a canvas on which you build a gorgeous makeup look. So, when your foundation is not selected and applied properly no one is going to notice your well defined lips or smoky eye makeup.

This is a tricky task, says Imogen Lamport of the Insideoutstyleblog and I see so many people with the wrong color, so here is my guide to help you choose.

Undertone and Overtone of Skin

The undertone of your skin (whether you’re warm or cool) is not the important factor about what color foundation you choose. We actually match the foundation to the overtone of your skin, as foundation sits on top of your skin, and if you want it to look natural rather than mask like, choose a color that appears to disappear into your natural skin color.

You may have a cool undertone, but the overtone of your skin is more yellow, or alternatively, a warm undertone and a pinky skin. This is why you should ignore what the cosmetics companies tell you about shades and try them on your skin for yourself.

Unless the color of your skin on your chest is very different from the color of your face, I don’t recommend wearing a foundation to match your chest, instead look for one that blends with the skin on your cheek/jaw area.

What you can see from this short film is the differences in colors that foundations can be. Interestingly I’ve found that each of these colors has suited someones skin tone.

Remember to:
• test your foundation on your face not your hand or wrist (as your skin color may be different)
• check the foundation colors in daylight (not under artificial lighting such as in a department or cosmetics store), you need to go outside, with a mirror and see how the foundation looks in daylight.
• test lots of colors, then you’ll get a much more accurate picture than if you just test 2 or 3
• test the color on your jawline
• Only if your decolletage is a very different color (say tanned) compared to your face do you match your foundation to your chest skin color.

Choosing the right foundation is only half the battle to beautiful makeup; applying it correctly is also essential. You know this but I still see mistakes being made. So here is a quick primer to the other things you need to know.

blending your makeupNot blending it

A foundation needs to be blended properly to give a flawless look. But unfortunately, most people ignore it. After applying some foundation at your nose, chin and forehead, you must blend it properly using a cosmetic sponge, your fingers or a kabuki brush. You need to blend it all the way to the neck and hair line. When foundation is not blended properly, it makes a visible demarcation line across the jaw that looks horrible.

Choosing the wrong type

types of foundation makeupAnother common mistake people make is using the wrong format of foundation. In the market, you can find different types of foundation – cream, liquid, cream to powder and tinted moisturizer types. Different types of skin need different types of foundation. For instance, those having dry skin must not use cream or powder based foundation. In case of dry skin, a liquid foundation is the best option. Those having combination or oily skin type should go for a powder foundation – preferably mineral based. Always select a texture that works for your skin.

heavy makeupWearing too much foundation

There is no need to coat your entire face with foundation as it will make you look like a ‘cake face’. Use foundation on your skin only where needed. The less you use, the more natural it looks. You can apply foundation to redness around the nose, dark under eye circles and any blemishes or spots and later on blend it properly to make it look natural.

Skipping a primer or moisturizer

Most women start applying foundation without even moisturizing their skin. This is why foundation gets oxidized and changes its color throughout the day. Always moisturize your skin before wearing foundation. This will help foundation go on smoothly without clinging to the dry parts of your face. You must choose a moisturizer or a primer according to your skin type.

Not setting your foundation

setting your foundationOnce you have applied your foundation, you need to set it in order to get a flawless look. In fact, setting is as important as priming and moisturizing. To lock in your foundation, set it with a translucent powder. It will not just keep your makeup from sliding off your face but also make it look less shiny and natural.

Avoiding these common foundation mistakes will make a huge lot of difference in your makeup application and give you a perfect look.

Credits to Imogen Lamport and to Makeup for Noobs